Spotlight Series: BLACK BOOK
Legacy Club goes under the hood of some early stage entrepreneurs, to see what makes them and their businesses tick!
black book DIRECTOR joe o’connell
Please tell us a little bit about you the person (not you the business owner): My career in the Events industry started around 14 years ago. My passion for the industry combined with a straight talking down to earth personality wins both clients and suppliers respect and their friendship. I have been lucky enough to work on some great events all over the world.
Describe your business in less than 30 words: We are a boutique events agency, everything is personal. We create engaging and powerful events. We ensure our events give you a successful return on investment, objectives and emotions.
What industry or sector does your business fall in to?: Event Management
What did you do before you started your business?: I have worked for several event agencies, I started as a junior and worked my way up to board level before starting my own company. Before I worked in events I worked for a high street travel agent.
What have been the biggest struggles that you have encountered, and what did you do to overcome them?: I would say the biggest struggle we have faced is Covid. The events industry as a whole has come to a halt with face to face meetings being barely existent and virtual events becoming the new normal.
Have you had any external investment to date?: No
What has been the impact of COVID-19 on your business and did you make any changes, or pivots?: We have had to pivot our business model for the time being and focus on virtual events.
Do you struggle with, or have you found any of the following barriers to your business growth?: Access to markets
Financial Rewards or Business Awards?: Business Awards
Tell us something totally unique about your business: We are probably one of the most transparent and honest agencies out there.
Finally, please tell us what we can look forward to with your business as we head in to 2021: Its hard to predict but i would like to see the return of live events and to be getting on a plane somewhere hot with our clients!
